For Immediate Release
by Sue Weakley
for Phelps Media Group, Inc. International

Releases and High-Res Photos Available at
Media Contact: Mason Phelps 
Phelps Media Group, Inc. International
phone 561.753.3389  fax 561.753.3386

Practices Have Begun for the  

2014 Challenge of Americas

Wellington, FL - February 5, 2014 - World-class dressage riders, top freestyle choreographers and big-name coaches are gearing up for the 12th annual Challenge of the Americas presented by SSG Gloves and Betsy Juliano's Havensafe Farm on Fri., March 7 at the International Polo Club in Wellington.


Three teams made up of high-performance dressage riders are practicing intricate quadrilles set to music to raise funds for The Breast Cancer Research Foundation though Play for P.I.N.K.


One team, Team Purina USA, includes superstars Pam Goodrich, Jim Koford, Adrienne Lyle, Betsy Steiner, George Williams and John Zopatti. Terry Ciotto Gallo created their music and choreography and she is also coaching the team along with Debbie McDonald.

Team Purina USA members congratulate each other at practice. Team members from left to right: George Williams, Jim Koford, John Zopatti, Betsy Steiner, Adrienne Lyle and Pam Goodrich. Photo by Meg McGuire.

Purina is returning as a proud sponsor for Team Purina USA, having sponsored the team since 2006.   


"The Challenge of the Americas lets us support a great group working for a great cause," said Kimberly James, the National Sponsorship, Events and Ambassador Manager for Purina. "We're excited to be back as a sponsor again this year and are looking forward to a new format that includes some of Wellington's top equestrians. More importantly, we get the chance to support the fundraising and breast cancer awareness efforts of the Breast Cancer Research Foundation & Play For P.I.N.K."

Devon Kane leads the line for Team International practice held at Regalia Farm. 
Photo by Meg McGuire.

Josh Parker, one of the principals of The Seley Parker Group, said it's their eighth year to sponsor the event.


"The Seley Parker Group of Merrill Lynch is extremely proud to once again support the International Team and The Challenge of the Americas," he said. "Raising awareness and helping find a cure for such a terrible disease should be one of everyone's top priorities."


New to the 2014 Challenge of the Americas is Team Off the Record, sponsored by ShowChic. Members, all under the age of the 30, include Holly Johnson, Kevin Kohmann, Mary Bahniuk Lauritsen, Paula Matute, Hannah Michaels and Endel Ots. Ots will serve as coach as well as choreographer and music mixer.

Off the Record Team photo: Team Off the Record is a new team for the 2014 Challenge of the Americas. Members from left to right are Kevin Kohmann, Mary Bahniuk Lauritsen, Hannah Michaels, Holly Johnson, Paula Matute and Endel Ots. Photo by Michele Hundt.

"ShowChic has always prided itself as being a supporter of the Dressage Community," owner Michele Hundt said. "We are very excited to be sponsoring the Young Rider Team for Challenge of the Americas. Not only is the Challenge an event the entire community eagerly anticipates all season, it raises money for a worthy cause. We all know someone who has been affected by breast cancer and we are pleased to be able to support a way to help raise funds for breast cancer research."


Also new to 2014, teams will also include elite showjumpers riding a course while choosing to tackle the most difficult jumps and shaving seconds off their time in an effort to rack up more points for their teams.  

John Zopatti and Betsy Steiner discuss who's on first at Team USA practice. 
Photo by Meg McGuire.

Tickets for the event range from Gold Patron VIP tickets for tables of 10 for $6,500 per table to $20 for General Admission. Contact Mary Ross at (561) 433-0988 or for VIP ticket information.  General Admission tickets can be purchased at the gate on the night of the even.

Learn more about The Challenge of the Americas by logging Like us on Facebook at

The Seley Parker Group/Merrill Lynch Team International receives direction from coaches Ruth Hogan-Poulsen and Melissa MacLaren. Photo by Meg McGuire.

The Challenge of The Americas 
Presented by SSG Gloves
Fast Facts

What:  The Challenge of The Americas (COTA), presented by SSG Gloves and Betsy Juliano of Havensafe Farm, is a spectacular event where teams of high-performance dressage riders compete in intricate quadrilles set to world-class music and choreography. New to 2014, teams will also include elite showjumpers riding a course while choosing to tackle the most difficult jumps and shaving seconds off their time in an effort to rack up more points for their teams.


This annual fundraiser is a one-of-a-kind affair where competing riders include the "Who's Who" of top equestrian competitors in the United States, Canada, Latin America and Europe. The 12th annual Challenge will once again raise money to help find a cure for breast cancer by benefiting the Breast Cancer Research Foundation through Play for P.I.N.K.

Team Purina USA practices at Betsy Juliano's Havesafe Farm. Photo by Meg McGuire.

Fri., March 7, 2014
5:30 p.m.     Cocktails and hors d'oeuvres
6:00 p.m.     Challenge of the Americas Competition - Dressage and Show Jumping

7:30 p.m.     Award Presentation
7:45 p.m.     The Challenge Gala: Dinner and Dancing

International Polo Club Palm Beach

3667 120th Avenue South

Wellington, FL 33414

SSG Gloves

Betsy Juliano and Havensafe Farm

International Polo Club Palm Beach

Merrill Lynch, The Seley Parker Group



Back on Track Products
Cunningham & Cunningham Livestock, Inc. 
Red Barn Feed & Supply 
United States Dressage Federation 
Wellington Classic Dressage

Wellington Pro Lawn 

Team International takes direction from coach Ruth Hogan-Poulsen. 
Photo by Meg McGuire.

Ticket Information:
Mary Ross
8067 Montserrat Place
Wellington, FL 33414
(561) 433-0988

Ticket prices:
VIP Tables of 10:   price includes competition and gala dinner and dancing         
Gold Patron           $6,500 per table 
Silver Patron         $4,500 per table
Bronze Patron        $2,500 per table 
Individual Seating: $250 per person  

General Admission seating $20 per person at the gate
Children 12 and under admitted free (General Admission)

News and Information:
Phelps Media Group
Sue Weakley
(561) 753-3389
12012 South Shore Blvd., Suite 105
Wellington, FL 33414



The Challenge of The Americas Beneficiary: The Breast Cancer Research Foundation through Play for P.I.N.K

Play for P.I.N.K.
Play for P.I.N.K.® (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds to fight breast cancer, by creating and promoting awareness of breast cancer through sporting and lifestyle events including men's and women's golf tournaments, tennis, swimming, card games, equestrian events, and shopping benefits.  Our commitment is to contribute 100% of all funds raised to our beneficiary, The Breast Cancer Research Foundation®.  In 2013, PFP donated $4.25 million to BCRF for a cumulative total of $34 million. For more information about PFP, visit 



Team Purina USA members practice their lines for the 2014 Challenge of the Americas. Photo by Meg McGuire.

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Phelps Media Group, Inc. (PMG), based in Wellington, Florida, is a public relations firm primarily focused on promoting events and people in the equestrian world.

The objective of Phelps Media Group, Inc.'s customized promotional plan for each client is to gain coverage in print, broadcast and televised media outlets. By delivering consistent international media attention to the people and events it represents, PMG creates public awareness of the client's message as well as a positive and recognizable image for the client. PMG's ultimate mission is to assure success for its clients' endeavors with the public.